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Is it really expensive?
We have a choice when purchasing most anything. Our choice is what we are willing to pay. Often the low price wins. But are we really saving anything if it doesn’t work or doesn’t as long as it should...
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Marketing Genius
Have you ever bought a pair of men’s socks that have a piece of crinkly tissue paper placed in one of the socks? Have you noticed that the socks with the tissue paper are way more expensive than a...
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Lowest Is Not Always Best
When buying a service, whether it’s a contractor for home renovations or life and property insurance we usually call around and typically get three quotes. I wonder why we seem to always ask the high...
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